New Article: The Power of a Smile: The Use of Smiles and Adjectives in Crowdfunding Social Media
Abstract In the last decade, crowdfunding has emerged as a novel, yet prevailing way for new ventures to acquire capital. Successful crowdfunding campaigns are often accompanied by entrepreneurs’ social networking activities. However, our understanding of an entrepreneur’s ability to convey trustworthiness and generate investment interest through first impressions on online social networking sites is incomplete. […]