Abstract In the last decade, crowdfunding has emerged as a novel, yet prevailing way for new ventures to acquire capital. Successful crowdfunding campaigns are often accompanied by entrepreneurs’ social networking activities. However, our understanding of an entrepreneur’s ability to convey trustworthiness and generate investment interest through first impressions on online social networking sites is incomplete. […]

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Abstract: Crowdfunding has become an attractive option to raise funds in recent years. Several studies have examined language use in crowdfunding campaigns, and a few have attempted to understand entrepreneurs’ language use on these platforms precisely. All assume that those categorized as entrepreneurial are inherently different from those categorized as other. We aim to explore […]

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