118 most recommended business books
When you meet interesting, successful people in the startup community—the serial entrepreneur redefining yet another industry or the marketing exec tossing out incisive insights as if she were seeding her lawn—have you noticed they frequently reference favorite concepts from business books?
Take note the next time you have the opportunity. You’ll notice they discuss their own experiences and ideas in terms of the language they have garnered from those books.
Books expand awareness of both language and higher-level concepts, literally making readers more intelligent. And, successful people read at least an order of magnitude more than the average American.1
Why bother reading business books?
Successful entrepreneurs, executives, and investors read to
- expand their vocabularies (collecting both words and abstract concepts they’ll use in “chunking”),2
- understand business history, which gives context to why things are as they are today,
- follow the intellectual conversations in their fields of endeavor, and
- collect stories they’ll later use to communicate difficult topics or concepts (for instance, to rally their teams to achieve a stretch goal or explain to a potential investor how their business will indeed make money some day).
Though you’ll learn something worthwhile from nearly every book you read, if you’re like me, you are on a continual hunt for the next must-read.
Must-read business books are hard to identify
I took a look at the number of business books published in the U.S. to get some perspective. There were 16,604 new business titles published in 2014.3
That’s 45 new business books every day! Too many even for Warren Buffett to keep up with.4
So, like me, you need a source of recommendations to sift through elusive must-reads. As I thought about writing up my own recommendations (I have many), I decided instead to take a bit of an empirical approach to coming up with a list.
In other words, I asked Google to give me its list of the most important business books.
Why not? The top results on Google are significant. They represent pages that other sites (through backlinks) vouch as relevant. This shows at least some indication the lists (and the books on them) have merit.
Methodology
We’ll get to the 118 most recommended business books in short order. First, though, let’s take a quick look at the steps I used to build the list:
- I queried Google using the search string “most important business books.” The first 10 pages returned were: Business Insider; Business Insider; Eventual Millionaire; Forbes; Inc.; Inc.; Lifehack; The Business Journals; Time; and USA Today.5
- All the books mentioned on the above pages were collated.
- I collected both the titles of the books and also the total number of times each book appeared on the 10 lists.
- Any book with at least two recommendations earned its way onto my “21 most important business books” list shown below.
- All the remaining books (those receiving a single recommendation) earned a spot on my “97 honorable mentions” list appearing at the very end of the post.
21 most recommended business books
I’ve read several books on this list. But, some I had never heard of (much less read) before doing this mini-project. I’m glad I had the opportunity to acquaint myself with the list and I encourage you to do the same.
Why not take the approach of Mark Zuckerberg and commit to reading one book every other week—you’ll have read this whole list within a year.
5 RECOMMENDATIONS
How to Win Friends & Influence People
By: Dale Carnegie
Publisher: Pocket Books, 1998 (original work published in 1936.)
Read recommendations: Inc., Inc., Lifehack, Time, USA Today
4 RECOMMENDATIONS
Good to Great: Why Some Companies Make the Leap…And Others Don’t
By: Jim Collins
Publisher: HarperBusiness, 2001
Read recommendations: Business Insider, Eventual Millionaire, Forbes, Time
Reengineering the Corporation: A Manifesto for Business Revolution
By: Michael Hammer, James Champy
Publisher: Collins Business Essentials, 2006 (original work published in 1993.)
Read recommendations: Inc., Inc., Time, Forbes
3 RECOMMENDATIONS
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
By: Clayton M. Christensen
Publisher: Harvard Business Review Press, 2016 (original work published in 1997.)
Read recommendations: Forbes, Time, USA Today
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
By: Eric Ries
Publisher: Crown Business, 2011
Read recommendations: Business Insider, Eventual Millionaire, Lifehack
The One Minute Manager
By: Kenneth Blanchard, Spencer Johnson
Publisher: William Morrow, 2003 (original work published in 1982.)
Read recommendations: Inc., Lifehack, Time
2 RECOMMENDATIONS
The 7 Habits of Highly Effective People
By: Stephen R. Covey
Publisher: Simon & Schuster, 2013 (original work published in 1989.)
Read recommendations: Forbes, Time
Blue Ocean Strategy
By: W. Chan Kim, Renée Mauborgne
Publisher: Harvard Business Review Press, 2015 (original work published in 2005.)
Read recommendations: Business Insider, Eventual Millionaire
Built to Last: Successful Habits of Visionary Companies
By: Jim Collins, Jerry I. Porras
Publisher: HarperBusiness, 2004 (original work published in 1994.)
Read recommendations: Forbes, Time
Competing for the Future
By: Gary Hamel, C. K. Prahalad
Publisher: Harvard Business Review Press, 1996 (original work published in 1994.)
Read recommendations: Forbes, Time
Competitive Strategy: Techniques for Analyzing Industries and Competitors
By: Michael E. Porter
Publisher: Free Press, 1998 (original work published in 1980.)
Read recommendations: Business Insider, Time
First, Break All The Rules: What the World’s Greatest Managers Do Differently
By: Marcus Buckingham, Curt Coffman
Publisher: Gallup Press
Read recommendations: The Business Journals, Time
Guerrilla Marketing
By: Jay Conrad Levinson
Publisher: Houghton Mifflin, 2007 (original work published in 1983.)
Read recommendations: Inc., Time
Influence: The Psychology of Persuasion
By: Robert B. Cialdini
Publisher: Harper Business, 2006 (original work published in 1984.)
Read recommendations: The Business Journals, USA Today
Purple Cow
By: Seth Godin
Publisher: Portfolio, 2009 (original work published in 2003.)
Read recommendations: Lifehack, USA Today
The 4-Hour Work Week
By: Timothy Ferriss
Publisher: Harmony, 2009 (original work published in 2007.)
Read recommendations: Eventual Millionaire, Lifehack
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
By: Michael E. Gerber
Publisher: HarperCollins, 2004 (original work published in 1986.)
Read recommendations: Eventual Millionaire, Time
The Essential Drucker
By: Peter F. Drucker
Publisher: HarperBusiness, 2008 (original work published in 2000.)
Read recommendations: Forbes, Time
The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance
By: Peter S. Pande, Robert P. Neuman, Roland R. Cavanagh
Publisher: McGraw-Hill Education, 2000
Read recommendations: Forbes, Time
The Wealth of Nations
By: Adam Smith
Publisher: Bantam Classics, 2003 (original work published in 1776.)
Read recommendations: Inc., Inc.
Think and Grow Rich
By: Napoleon Hill, Ben Holden-Crowther
Publisher: Sound Wisdom, 2016 (original work published in 1937.)
Read recommendations: Eventual Millionaire, Lifehack
97 honorable mentions
Unlike the books above, the following books appeared on only one recommendation list (see Methodology section above). They are (largely) amazing books, a mix of both well-known and more esoteric titles.
12 Years a Slave
By: Solomon Northup
Publisher: Graymalkin Media, 2014 (original work published in 1853.)
Act Like a Leader, Think Like a Leader
By: Herminia Ibarra
Publisher: Harvard Business Review Press, 2015
Atlas Shrugged
By: Ayn Rand
Publisher: Signet, 1996 (original work published in 1957.)
Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!
By: Tony Robbins
Publisher: Free Press, 1992 (original work published in 1991.)
Barbarians at the Gate: The Fall of RJR Nabisco
By: Bryan Burrough, John Helyar
Publisher: HarperBusiness, 2009 (original work published in 1989.)
Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company
By: Jim Collins
Publisher: Prentice Hall Press, 1995 (original work published in 1992.)
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
By: Alexander Osterwalder, Yves Pigneur
Publisher: John Wiley and Sons, 2010
Capital in the Twenty-First Century
By: Thomas Piketty
Publisher: Belknap Press, 2014 (original work published in 2013.)
China Shakes the World: A Titan’s Rise and Troubled Future — and the Challenge for America
By: James Kynge
Publisher: Mariner Books, 2007
Choose Yourself: Be Happy, Make Millions, Live the Dream
By: James Altucher
Publisher: CreateSpace, 2013
Collective Genius: The Art and Practice of Leading Innovation
By: Linda Hill
Publisher: Harvard Business Review Press, 2014
Competition Demystified
By: Bruce Greenwald, Judd Kahn
Publisher: Portfolio, 2007 (original work published in 2005.)
Competitive Advantage: Creating and Sustaining Superior Performance
By: Michael E. Porter
Publisher: Free Press, 1998 (original work published in 1985.)
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
By: Geoffrey A. Moore
Publisher: HarperBusiness, 2014 (original work published in 1991.)
Den of Thieves
By: James B. Stewart
Publisher: Touchstone, 1992
Drive: The Surprising Truth About What Motivates Us
By: Daniel H. Pink
Publisher: Riverhead Books, 2011 (original work published in 2009.)
Eat Move Sleep: How Small Choices Lead to Big Changes
By: Tom Rath
Publisher: Missionday, 2013
Emotional Intelligence: Why It Can Matter More Than IQ
By: Daniel Goleman
Publisher: Bantam Books, 2005 (original work published in 1995.)
Extraordinary Popular Delusions and The Madness of Crowds
By: Charles MacKay
Publisher: CreateSpace, 2013 (original work published in 1841.)
Failing Forward: Turning Mistakes Into Stepping Stones for Success
By: John C. Maxwell
Publisher: Thomas Nelson, 2007 (original work published in 2000.)
Fault Lines: How Hidden Fractures Still Threaten the World Economy
By: Raghuram G. Rajan
Publisher: Princeton University Press, 2010
Focal Point: A Proven System to Simplify Your Life, Double Your Productivity, and Achieve All Your Goals
By: Brian Tracy
Publisher: AMACOM, 2004 (original work published in 2001.)
Future Shock
By: Alvin Toffler
Publisher: Bantam, 1984 (original work published in 1970.)
Geeks and Geezers
By: Warren G. Bennis, Robert J. Thomas
Publisher: Harvard Business Review Press, 2002
Give and Take: Why Helping Others Drives Our Success
By: Adam Grant
Publisher: Penguin Books, 2014
How Will You Measure Your Life
By: Clayton M. Christensen
Publisher: HarperCollins, 2012
In Search of Excellence: Lessons from America’s Best-Run Companies
By: Thomas J. Peters, Robert H. Waterman, Jr.
Publisher: HarperBusiness, 2006 (original work published in 1982.)
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
By: Brian Halligan, Dharmesh Shah, David Meerman Scott
Publisher: Wiley, 2009
Integrity: The Courage to Meet the Demands of Reality
By: Henry Cloud
Publisher: HarperBusiness, 2009
Jack: Straight from the Gut
By: Jack Welch, John A. Byrne
Publisher: Grand Central Publishing, 2003 (original work published in 2001.)
Japan Inc.
By: Shotaro Ishinomori
Publisher: University of California, 1988
Leading Change
By: John P. Kotter
Publisher: Harvard Business Review Press, 2012 (original work published in 1988.)
Liar’s Poker: Rising Through the Wreckage on Wall Street (25th Anniversary Edition.)
By: Michael Lewis
Publisher: W. W. Norton & Company, 2014 (original work published in 1989.)
Linchpin: Are You Indispensable?
By: Seth Godin
Publisher: Portfolio, 2011 (original work published in 2010.)
Lords of Finance
By: Liaquat Ahamed
Publisher: Penguin Books, 2009
Magic of Thinking Big
By: David Schwartz
Publisher: Fireside, 1987 (original work published in 1959.)
Man’s Search for Meaning
By: Viktor E. Frankel
Publisher: Beacon Press, 2006 (original work published in 1946.)
Maslow on Management
By: Abraham Maslow
Publisher: Wiley, 1998 (original work published in 1965.)
Mastering the Rockefeller Habits
By: Verne Harnish
Publisher: Gazelles, Inc, 2002
Maxwell Leadership Bible
By: John C. Maxwell
Publisher: Thomas Nelson, 2007 (original work published in 2002.)
Multipliers: How the Best Leaders Make Everyone Smarter
By: Liz Wiseman
Publisher: HarperBusiness, 2010
My Years with General Motors
By: Alfred P. Sloan Jr.
Publisher: Crown Business, 1990 (original work published in 1963.)
On Becoming a Leader
By: Warren Bennis
Publisher: Basic Books, 2009 (original work published in 1989.)
On the Origin of Species
By: Charles Darwin
Publisher: Bantam Classics, 1999 (original work published in 1859.)
Out of the Crisis
By: W. Edwards Deming
Publisher: The MIT Press, 2000 (original work published in 1986.)
Outliers: The Story of Success
By: Malcolm Gladwell
Publisher: Back Bay Books, 2011 (original work published in 2008.)
Playing to Win: How Strategy Really Works
By: A.G. Lafley, Roger L. Martin
Publisher: Harvard Business Review Press, 2013
Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty
By: Abhijit Banerjee, Esther Duflo
Publisher: PublicAffairs, 2012 (original work published in 2001.)
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
By: Howard Schultz, Dori Jones Yang
Publisher: Hachette Books, 1999 (original work published in 1997.)
Power: Why Some People Have It and Others Don’t
By: Jeffrey Pfeffer
Publisher: HarperBusiness, 2010
Presence: Bringing Your Boldest Self to Your Biggest Challenges
By: Amy Cuddy
Publisher: Little, Brown and Company, 2015
Private Empire: ExxonMobil and American Power
By: Steve Coll
Publisher: Penguin Books, 2013 (original work published in 2012.)
Quiet: The Power of Introverts in a World That Can’t Stop Talking
By: Susan Cain
Publisher: Broadway Books, 2013 (original work published in 2012.)
Rembrandts in the Attic: Unlocking the Hidden Value of Patents
By: Kevin G. Rivette, David Kline
Publisher: Harvard Business Review Press, 1999
Reverse Innovation: Create Far From Home, Win Everywhere
By: Indra Nooyi, Vijay Govindarajan, Chris Trimble
Publisher: Harvard Business Review Press, 2012
Rework
By: Jason Fried, David Heinemeier Hansson
Publisher: Crown Business, 2010
Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
By: Robert T. Kiyosaki
Publisher: Plata Publishing, 2011 (original work published in 1997.)
Rise of the Robots: Technology and the Threat of a Jobless Future
By: Martin Ford
Publisher: Basic Books, 2016 (original work published in 2015.)
Selling the Invisible: A Field Guide to Modern Marketing
By: Harry Beckwith
Publisher: Grand Central Publishing, 2012 (original work published in 1997.)
Solution Selling: Creating Buyers in Difficult Selling Markets
By: Michael T. Bosworth
Publisher: McGraw-Hill Education, 1994
The Age of Unreason
By: Charles Handy
Publisher: Harvard Business Review Press, 1991 (original work published in 1980.)
The Art of War
By: Sun Tzu
Publisher: Filiquarian, 2007 (original work published in the 5th century BC.)
The Warren Buffett Way: Investment Strategies of the World’s Greatest Investor
By: Robert G. Hagstrom
Publisher: Wiley, 1997 (original work published in 1994.)
The Dip: A Little Book That Teaches You When to Quit
By: Seth Godin
Publisher: Portfolio, 2007
The Effective Executive: The Definitive Guide to Getting the Right Things Done
By: Peter F. Drucker
Publisher: HarperBusiness, 2006 (original work published in 1967.)
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
By: Rita Gunther McGrath
Publisher: Harvard Business Review Press, 2013
The Essays of Warren Buffett: Lessons for Corporate America, Fourth Edition
By: Warren Buffett, Lawrence A. Cunningham
Publisher: The Cunningham Group & Carolina Academic Press, 2015 (original work published in 1997.)
The Everything Store: Jeff Bezos and the Age of Amazon
By: Brad Stone
Publisher: Back Bay Books, 2014 (original work published in 2013.)
The Fifth Discipline: The Art & Practice of The Learning Organization
By: Peter Senge
Publisher: Doubleday, 2006 (original work published in 1990.)
The Five Temptations of a CEO: A Leadership Fable
By: Patrick Lencioni
Publisher: Jossey-Bass, 2008 (original work published in 1998.)
The Goal: A Process of Ongoing Improvement
By: Eliyahu M. Goldratt, Jeff Cox
Publisher: North River Press, 2014 (original work published in 1984.)
The Greatest Salesman in the World
By: Og Mandino
Publisher: Bantam, 1983 (original work published in 1968.)
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
By: Ben Horowitz
Publisher: HarperBusiness, 2014
The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance
By: Ron Chernow
Publisher: Grove Press, 2010 (original work published in 1990.)
The Human Side of Enterprise
By: Douglas McGregor
Publisher: McGraw-Hill Education, 2006 (original work published in 1960.)
The Last Tycoons: The Secret History of Lazard Frères & Co.
By: William D. Cohan
Publisher: Anchor, 2008 (original work published in 2007.)
The Monk and the Riddle: The Art of Creating a Life While Making a Living
By: Randy Komisar
Publisher: Harvard Business Review Press, 2001 (original work published in 2000.)
The New New Thing: A Silicon Valley Story
By: Michael Lewis
Publisher: W. W. Norton & Company, 2014 (original work published in 1999.)
The Power of Positive Thinking
By: Norman Vincent Peale
Publisher: Touchstone, 2003 (original work published in 1952.)
The Prince
By: Niccolò Machiavelli
Publisher: CreateSpace, 2017 (original work published in 1532.)
The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community, and Everyday Life
By: Richard Florida
Publisher: Basic Books, 2003 (original work published in 2002.)
The Soul of a New Machine
By: Tracy Kidder
Publisher: Back Bay Books, 2000 (original work published in 1981.)
The Tipping Point: How Little Things Can Make a Big Difference
By: Malcolm Gladwell
Publisher: Back Bay Books, 2002 (original work published in 2000.)
The Ultimate Question: Driving Good Profits and True Growth
By: Fred Reichheld
Publisher: Harvard Business School Press, 2006
The World Is Flat: A Brief History of the Twenty-first Century
By: Thomas L. Friedman
Publisher: Farrar, Straus and Giroux, 2005
Total Leadership: Be a Better Leader, Have a Richer Life
By: Stewart D. Friedman
Publisher: Harvard Business Review Press, 2014 (original work published in 2008.)
Toyota Production System: Beyond Large-Scale Production
By: Taiichi Ohno, Norman Bodek
Publisher: Productivity Press, 1988
Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be
By: Marshall Goldsmith, Mark Reiter
Publisher: Crown Business, 2015
Turn the Ship Around!: A True Story of Turning Followers into Leaders
By: L. David Marquet
Publisher: Portfolio, 2013 (original work published in 2012.)
Understanding Media: The Extensions of Man
By: Marshall McLuhan
Publisher: The MIT Press, 1994 (original work published in 1964.)
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer.)
By: Alexander Osterwalder, Yves Pigneur, Alan Smith, Gregory Bernarda, Trish Papadakos, Greg Bernarda
Publisher: Wiley, 2014
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
By: Steven Pressfield
Publisher: Black Irish Entertainment, 2012 (original work published in 2002.)
What Got You Here Won’t Get You There: How Successful People Become Even More Successful
By: Marshall Goldsmith, Mark Reiter
Publisher: Hachette Books, 2007
When Markets Collide: Investment Strategies for the Age of Global Economic Change
By: Mohamed El-Erian
Publisher: McGraw-Hill Education, 2008
Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life
By: Spencer Johnson
Publisher: G. P. Putnam’s Sons, 1998
Who: The A Method for Hiring
By: Geoff Smart, Randy Street
Publisher: Ballantine Books, 2008
Zero to One: Notes on Startups, or How to Build the Future
By: Peter Thiel, Blake Masters
Publisher: Crown Business, 2014
A long list! What books are missing?
If you’ve made it this far, please take a minute to share your favorite business book in the comments below.
- Steve Siebold interviewed over 1,200 wealthy people and found reading a common trait among them.
- Chunking is a psychological concept where the brain takes smaller, more elementary pieces of related information and tries to group them into a more general, coherent group that is easier to retrieve and comprehend.
- See Publishers Weekly.
- Warren Buffett spends up to 80% of his day reading.
- I discarded Top 50 Best Selling Management Books of All Time because I was looking for the best book recommendations, not necessarily best-sellers. I replaced it with the list from Eventual Millionaire, which was number eleven in Google’s search results.
I found your blog very helpful, you described every point very clearly. I also recommend some smaller marketing books